Rethinking Benefits: Personalized Solutions That Maximize Value

Recorded On: 10/09/2025

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The move to employee-driven, personalized well-being experiences is here. This webinar explores how employers are empowering employees to build a benefits package that reflects their values, priorities, and life stage—boosting engagement, inclusivity and overall impact. 

Key takeaways include: 

- Why personalization works: how employee choice drives engagement, retention, and inclusivity 

- Balancing flexibility with cost efficiency, using LSAs, recognition programs, and benefit marketplaces 

- Practical rollout strategies for scaling flexible benefits without overwhelming HR teams 

- Metrics that matter: measure success by satisfaction, retention, and perceived value—in addition to utilization and outcomes 

Laura Barlow

Manager, Health & Group Benefits

JM Family Enterprises, Inc.

Laura Robbins

Manager of Wellbeing & Recognition Programs

MaineHealth

Lindsay Euller

Vice President of Customer Success

Espresa

Alexis Sylvester (Moderator)

Manager

Business Group on Health

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